Upscale Pup began as a love story on so many levels. Founded in picturesque Colorado Springs, Colorado in the Spring of 2007, Will and Jules, a young engaged couple, decided to merge their creative entrepreneurial talents and their love of small dogs together. At the time Jules was already a bona fide dog devotee, running a well-established, thriving online dog boutique, called Happy Tails Pet Boutique. She also enjoyed being the proud mama of three spoiled and dearly loved fur kids-Fritz, Dixie Belle, and Daisy (her original inspirations for founding Happy Tails). Will was running a successful online marketing company and even though he loved dogs, he had no fur kids of his own. The pair decided that operating separate online businesses would not allow them to spend enough time together, so they founded Upscale Pup.   

Upscale Pup is a family owned and operated luxury dog boutique that specializes in unique, charming dog luxuries. We are dedicated to providing our valuable customers with exceptional customer service and products. Upscale Pup proudly donates to and helps support local and national dog welfare charities and organizations, such as the ASPCA, The Humane Society of the United States, and Puppy Mill Rescue. We also regularly donate boutique products to local dog rescue groups and no-kill shelters.  

Together, Will and Jules enjoy sharing the challenging, life-changing experience of running Upscale Pup together. They are also very busy planning their upcoming wedding in Italy! Like the love Jules and Will share together and with their three little pups, we hope you’ll just love shopping at Upscale Pup!  

An Update: Our Beautiful Italian Wedding Celebration…
Thank you so much to all of our customers and friends who were so supportive and had so many lovely well-wishes, words of congratultaions, and sweet praise for us while we were away and getting married/honeymooning this past October. An update for all of y’all: Will and Jules were married in gorgeous Ravello, Italy on October 16, 2008, and then honeymooned in stunning Postiano, Italy. Ravello and Positano are located on the famous Italian Amalfi Coast. Now we are all one big, happy family…Life is good!

If you would like to see more pictures and read all about our very own upscale Pups- Fritz, Dixie Belle, and Daisy, please see Our Inspiration page.


Upscale Pup Founders   


Candace Anderson 01.18.09 at 7:56 pm

Absolutely ADORABLE site and darling little dogs. We love shoping with Upscale Pup and are customers for life.
Candace & Shasta (my toy Yorkie)
PS We especially love your dog dresses!

Sandi L. Williams 01.21.09 at 3:21 pm

Hello there! I’m enjoying your new blog and can’t wait to see more. we have purchased many dog toys from you guys and have been so pleased with everything. Also, your customer service manager, Lauren, is just AWESOME!
Keep up the excellent work.
Sandi and Tootsie

Shirley Peterson 01.22.09 at 8:33 pm

Hi! I just found your website and have placed my first order. Gilligan- my silky terrier- and I are excited to receive all the adorable goodies!!!! I love your blog, too. I have added it to my online favs. We’ll be back!

Jillian H. (& Angel, my Maltese) 01.26.09 at 7:59 pm

Just stopped by and love your new blog. Can’t wait to read more. Angel and I are regular UpscalePup customers and have a fab time shopping with you guys. Also, thanks so much for the extra treats you enclosed with our last order- that was a sweet surprise and Angel really loved them lots! Love, Jill & Angel

Deanna S. 01.30.09 at 12:06 pm

Hello We love the Oscar Newman sweaters that we purchased from you guys for our three little Chihuahuas- Chanel, Dior, and Prada. They look soooooooo cute in them and we love shopping with you. Also- it’s fun reading your pup blog!

Luisa Lapus-Tiong 03.16.09 at 5:44 pm

Congratulations on your blog! The DogTime.com team has been reading through hundreds of pet-related blogs and we’ve selected your blog to be a DogTime Blog Star. We invite you to join the DogTime Blog Network based on the following criteria:

Enthusiasm and love of for pets
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As a DogTime Blog Star more pet enthusiasts will see and read your blog and provide you with the opportunity to share your love of animals. Once you have joined the DogTime Blog Network there may be an opportunity for you to qualify to make advertising revenue.

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Chris 04.07.09 at 12:06 am

Love your site and you have a great selection of everything doggie. You sure selected a beautiful place for the wedding!

Lori and Boots 04.28.09 at 5:42 pm

Just stopped by to say hello and let you know that we love shopping with you guys. It is always so much fun to get an Upscale pup package!!! Boots loves his new bed and all the yummy treats.

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